12for12k – Changing The World Through Social Media. The tag-line itself says it all. You’ll notice a new badge on my sidebar, and I am more than happy to promote the cause.
In a nutshell (visit the site to get more details), the 12for12k Challenge is attempting to raise $12,000 per month, every month, for different charities in 2009. Each month is focused on a different charity, this month’s is Unicef. The badge to the right will update monthly with the corresponding charity they are promoting.
The exciting part about this movement is that they are promoting the charity through social mediums. We are witnessing the effect of thousands of people collectively working together to make a GLOBAL impact – for the better. Mind blowing stat from unicef.org: out of roughly 2.2 billion children in the world, 1 billion live in poverty. Bloggers, Facebook users, Twitterers – anyone and anyone with even the most meager of presence on the Internet can help them reach more people than they would ever be able to do alone.
Is this not what we should all be getting behind? This is anti-selfishness, anti-everything they think of our generation. To use technology to reach as wide an audience as possible for a great cause – THAT is a big part of The New Hustle. It doesn’t even mean you have to donate – just get the word out!
Here’s the “about” section on their site:
About
The 12for12k Challenge is the combination of social media and fund-raising that aims to change the lives of millions worldwide.
Its aim is to raise a minimum of $144,000 for 12 charities over the course of 2009, with a new charity being supported every month. All proceeds raised go directly to the chosen charities.
The concept is simple:
- 12 months of the year
- 12 charities, a different charity each month
- $12,000 per charity
How will we do this? By using the power and outreach of social media to spread the word. From Twitter to Facebook, blogs to social media newsrooms and more, the 12for12k Challenge will be helping our chosen charities connect with as wide an audience as possible.
To ensure as much help goes to those who need it, all the partners in the 12for12k Challenge are offering their time and services for free. Additionally, every charity chosen must have no more than 10% administration costs, with financial records available on request. Additionally, all donations go direct to the charity’s normal donation page- there is no middle-man to handle donations.
I’m glad to be a part of this movement and am looking forward to assisting them in any way I can. This is exactly what inspired me to begin The New Hustle to begin with. Using the advancement of techonology for a common good – and doing it for free. See the video below – and get inspired.
“Individual commitment to a group effort-that is what makes a team work, a company work, a society work, a civilization work.” -Vince Lombardi
Please be a part of something positive and share this – let your action cause a chain reaction. If you appreciate these posts, please consider leaving a comment or subscribe to thenewhustle.net for automatic delivery of new content. You can also find me on twitter, feel free to follow me (@thenewhustle) and be a part of the global movement towards improvement.
